Cracked the US Market

“At the same time as we were expanding into school canteens and other retailers, we began to sell a product Frozen Yoghurt 18 pack to Costco Australia. And this is where it really gets interesting because my Australian Costco buyer presented her counterpart in the United States two and a half years ago at the annual freezer buyer’s conference in the US. This happened without my knowledge.

She called me when she got back from the conference and she said ‘I hope you don’t mind but we really love the product and it has gone so well here in Australia, and it is such good quality, that we thought the US might be interested in selling it over there.’

What a fantastic surprise. In terms of markets, the United States is gigantic. To have an opportunity to dip a toe into that market is something most Australian businesses never get, and I wanted to do everything I could to make it happen.”

Read the full article here: https://womensagenda.com.au/business/entrepreneurs/how-australian-frozen-yoghurt-entrepreneur-cassandra-spies-cracked-the-us-market/