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The Road Back | Cass Spies

Wow… what a crazy and unprecedented time it has been. (ok I promise to stop with the over used phrases now). Writing a personal account is not something that I have ever done before but I was inspired by certain women CEO’s in the food industry around the world who have shared their experiences during the last 8-10 weeks and have decided to do the same.

For us at Twisted the impact of COVID-19 was sudden, immediate and a massive blow financially for our business with the closure of school canteens. As the lockdown was imposed, my husband moved us all out of the city 3 hours away, just as home schooling of 3 kids (nightmare) commenced. Change was the order of the day – and this is not my natural go to position in life!

As I was trying to get my head around the home schooling juggle including meal provisions at recess and lunch, sharing a space with my husband (who is continually on video calls) and how to run the business remotely – my amazing team came together to lift up my spirits on a daily basis, adjust to working remotely and step through daily what we needed to do in order to make it through to the other side.

I spent the first few weeks of the lockdown reflecting a lot on my business and where we were on the trajectory of growth – for the first time in 11 years I could feel that we were in massive momentum. There were 2 major projects that we had been working on for years that were about to deliver and then bamm – lockdown. My focus became how we made sure we got these 2 project across the line. Nothing else mattered. This whole recovery process for every business out there will be a marathon not a sprint. Step by step each and every day.

Personally, there were changes at home that really supported my mental state & actually resulted in some lightbulb moments.

Family dinners – every single night…!
Afternoon walks with my kids at 4 o’clock
Online pilates classes with my daughter
Lots of facetime calls with family and friends
My peloton spin bike (essential!)

In hindsight, I think I have realised the intense together time I got to spend with my children and husband will be one of the most precious gifts to this working mother. I have actually felt that I am balancing being a working mother with my family commitments better than I ever have – but once the noise comes back, the commute to work, the Saturday dash to school sport, the social commitments i’m not sure how long I will be able to hold onto this feeling and not get swept back up in the break neck speed that I was travelling at before. Missing the whole damn point. Each and every day.

This is the question that has been keeping me up at night. How do I integrate the things I have loved and made me feel whole into a new normal?

From a business perspective, we are launching our new product into Coles next week and the first few containers of our product are on the high seas as we speak on their way to the US of A (a dream of mine since I started the business). So things are landing and schools will reopen and as a result of all this the resilience of my Twisted family and my Spies family will be all the stronger for it.

3 Comments
  • Tori Springer
    Posted at 05:11h, 15 May Reply

    You go girl! I love your resilience and motivation. Way to make a positive light shine through uncertain times. Sending you love you powerhouse business woman! ❤️🌈💐

  • Gee b
    Posted at 06:38h, 15 May Reply

    Wow such a great read and so many relatable things to the experiences you mention. How do we hold on and keep the most important things a priority?? This time has taught me the closeness of family is the number one. Very grateful for you my gorgeous sister and friend. You are amazing and never strive for anything less than you do. You’re already a success. Xxx 💓💓 new product a go go !! 🍧🍧🍧🍧

  • Shawn M Murphy
    Posted at 16:23h, 15 May Reply

    Love the share Cass!!!!! What Twisted has grown into is truly inspirational! Miss you all heaps and excited to see where you take Twisted next as it has been an amazing ride and tremendous success focused around delicious, healthy products which everyone in the family loves!!!!!!!! Sending you and the family so much love!

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