29 Jan January’s Twisted Sista | Andy Cordina | Bettie Confetti
This month we’ve been talking to Girl Boss Andy Cordina from Bettie Confetti. Not only is she a funny Greeting Card publisher, but she has also got that Girl Boss hustle in her blood – she’s the sister of our very own Cass Spies.
What inspired the name of your business, ‘Bettie Confetti’ ?
Believe it or not, actual confetti inspired the name. When I got married, I crafted pretty much every element of the wedding. There were hours and hours of making things out of vintage comic books and one of those things was confetti hearts that we used at the wedding. On the day a friend of mine said to me that I should start a business doing this sort of thing for other people. So that’s when Bettie was created. I actually thought I could make a living out of hand cutting confetti for weddings. Seems pretty funny looking back on it. I soon realised that I would need to rethink things if I wanted it to be successful. So even though the product changed, I kept the name because I loved it.
What do you love about running your own business?
I love the freedom it affords me. Some would say I’m a bit of a control freak and when you work in a big office in the city, so much is out of your control. And I got really sick of that. I got sick of long, boring, tedious meetings with people that had no idea what they were doing. It was totally unfulfilling. So what I love is being able to have the freedom to take my brand wherever I want it to go. Without having to seek permission from five million people.
How do you spend your down-time when you’re not being the best girl boss everrr?
To be honest, there’s not a lot of down time in the first few years of starting a business. The reality is that I spend most of my time working or thinking about work. I do have a really cute dog called Obi that I spend a lot of time with when I’m not working. He’s the best. And when I’m not with him, I’m hanging out with my friends or avoiding the cold weather by watching the latest series of Netflix. I’ve just finished ‘You’ which I was totally obsessed with and got me through about two weeks of seriously cold weather ☺
What has been your biggest achievement?
The day I handed in my notice at my old job. And while it was sad to say goodbye to a place I’d worked at for ten years, it was a feeling of total elation. I’d been desperate to do it for so long and actually doing it felt completely and overwhelmingly amazing.
And biggest set – back?
I think my biggest set backs are when I develop a product and people don’t love it as much as I do. Spending a whole load of time and money on something that there’s not that much interest in. It’s pretty heartbreaking when no one wants to buy something you’ve poured a little piece of your soul into. But it teaches you to think more broadly and develop products for your customers taste, rather than your own.
What role has social media played in connecting to your ‘Bettie Confetti’ customers?
A massive role. I’ve got a fairly significant following on Facebook and Instagram, but I will NEVER understand Twitter. It really gives me the opportunity to build my brand loyalty and bring Bettie to the forefront when people are thinking about buying cards. My products aren’t necessities so I need to build my brand with something other than just constant sales messages. I’ve found that if you can make people laugh, you’re halfway there, so that’s what I try to do with my social activity.
If you were a frozen yoghurt flavour, what would you be?
DEFO Salt Caramel. Like 100% DEFO. I will eat anything that has the words Salt and Caramel in front of it. It’s the ultimate flavour.
Name a #girlboss that inspires you and why?
My big sister Cass. She has this amazing Frozen Yoghurt Brand Twisted – have you heard of it??? HA! But seriously, Cass is the most inspirational Girl Boss I’ve ever met. She’s more determined to succeed than any other Girl Boss on the planet. She defines the word Hustle. I still remember when she first told me about the idea for Twisted, and when I look back at that and think about everything she’s achieved in the last ten years, it’s pretty incredible. If I can build my business to be half of what she’s done, I’ll be a happy Girl boss.
What is a word of advice you would give someone wanting to start their own business?
I’d give them two words: DO IT. It’ll be the scariest thing you’ll ever do and you’ll work harder than ever before, but it’s totally worth it.
If you could share a glass of wine with anyone (famous, not famous, living or dead) who would it be and why?
Freddie Mercury for sure. I am the biggest Queen fan you’ll ever meet. I walked down the aisle to a Queen song and I would love to sit down with Freddie and have him serenade me after he’s told me his entire life story.