Freya Irving | May Twisted Sista

The month of May is here which means we’re speaking to a new Twisted Sista. Twisted’s Community Manager, Freya, has been part of the team for 6 years. At the age of 14, she started out as a junior member of the team working at our Bondi Beach store and today, works along besides our managing team in the Factory at Alexandria. Keep reading to find out a little more about the voice behind our social media pages.

How long have you been working at Twisted?

6 years

What is your day like being a community manager at Twisted?

Very dynamic – whether it’s creating content for our social media and website, engaging with brand advocates and customers or planning a product launch, there are so many elements to my role, which makes it exciting!

As a member of team Twisted, does it change your life? And how?

Working at Twisted is certainly life changing haha!!! but I have really learnt some awesome things about business and life, that will stay with me. Not to mention, I have also met some amazing people along the way.

What’s your funniest Twisted memory?

When we were filming for an Instagram video and one of the lights started to fall on Cass in slow motion whilst she was talking … we were all in stitches laughing

Who inspires you the most amongst our Twisted Sista cohort?

Besides my own Twisted Sista’s in the Twisted team, I really loved hearing the stories behind some of our latest Twisted Sista interviews including Helen from Hoti. I think what she has done with her business and the values behind it are really inspiring. She’s focused on using local produce to make an amazing product that she sells locally, meaning that she’s supporting local businesses, including farmers and create an authentic relationship with her customers. I can’t wait to see what she does with HOTI in the future.

What is your favourite Twisted Healthy Treat? Do you have any flavour’s that you suggest we can develop?

My fave is the new Double Choc Keto Lick!!! It is TO DIE FOR

If you had to switch roles with someone in the team for a day, who would you switch with and why?

I think it would be really interesting to switch roles with Cass for the day haha!! What Cass has done with Twisted is amazing and she is really someone to look up to and in saying that, I don’t think I would have any idea what I’d be doing… but it would be funny

What are you most likely doing when you aren’t working at the Twisted Factory?

Most likely spending my days at the beach and watching my fave netflix shows


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